Client

CityJet

Services

Print, Web Video

01. AT A GLANCE

CityJet has one big advantage over its competitors. It flies to London City Airport, 15 minutes from the heart of London City.

So when you’re brand’s  got something to say. Then say it.

02. THE CHALLENGE

We didn’t have the massive media budget that some airlines can clearly call on, so we had to outsmart rather than outspend.

03. OUR APPROACH

A simple, elegant print campaign including press, outdoor and bus t-sides supported by a radio commercial) that conveyed one simple message:

Land in London (not outside London)

Read it again with a ‘Cockney’ accent. Oh gosh, it’s jolly clever, isn’t it?

04. THE RESULT

Passenger numbers continue to rise on CityJet routes to London. (They are also increasing their aircraft fleet, now, we’re not saying…