Commission for Communications Regulation – comreg.ie
What we did
ComReg is the Commission for Communications Regulations in Ireland. They regulate telecommunications, premium rate and postal services and we are delighted to be working with them after a recent competitive pitch. The brief was to raise awareness of ComReg, its function and their consumer complaints code of practice among a younger audience. The campaign focuses on Facebook video as a targeted and cost-effective way to reach this audience. Although we had a serious message, we knew we had to create content that would cut through in a medium where speed scrolling is the norm.