Television, Radio, Press, Digital Outdoor, Display Ads
We created a cinema, online and outdoor campaign to ‘celebrate’ the joy of eating at home – on that night when too many couples go out to dinner – Valentines.
Ask any restaurateur and they will tell you, the night you don’t want to be working is Valentines. It is the night when people who never go out, go out. Restaurants are full of loved-up amateur ‘goer-outers’. It’s noisy and not much fun. So, we figured it is the perfect night to encourage lovers to stay at home, have a truly nice night in with some fine food delivered to your door by the good people of Just Eat.
And so we unleashed the ‘Couple From Hell’ on the public in the weeks leading up to February the 14th.
We can happily report the delivery crew at Just East had the most unromantic night of their lives. They were run off their feet. [And our campaign was much loved, we have to say. Xx]