Client

CityJet

Services

Television, Radio, Press, Digital Outdoor, Display Ads

01. AT A GLANCE

We re-branded CityJet, from tailplane to napkins, from business class curtain to airline stewardess scarfs.

We created a TV, radio and print advertising campaign to support the re-brand.

02. THE CHALLENGE

Effectively, re-launch the CityJet brand.

03. OUR APPROACH

CityJet don’t just fly to the heart of European cities – they spoil you as they take you there. You can check in luggage up to 23kg for free; you’ll be offered free drinks and snacks on board. And you’ll fly in a leather armchair. We wanted to convey the essential elegance of the CityJet experience.

We re-designed their entire corporate identity – the look is understated and stylish. And we created an advertising campaign around the thought ‘flying with CityJet makes you feel very spoilt’.

‘Fly Like a Star Whoever You Are’ just seemed to flow off the pen.

The campaign was launched across TV, Print and radio in September 2015.

04. THE RESULT

Since the launch of the campaign, initial figures show a significant increase in CityJet passenger numbers.