Client

Johnston Mooney & O’Brien

Services

Social Media, Web Video, Print, Radio

01. AT A GLANCE

There’s a reason why Johnston Mooney and O’Brien has been in business for over 180 years. Their bread is Raised Right.
Our new campaign has just gone live.

02. OUR APPROACH

Johnston Mooney & O’Brien have been baking bread in Dublin for over one hundred and eighty years. They have been part of the fabric of the city – through good times and tough times. We felt there is a strong emotional tie and as bread is one of the basic ‘foods of life’ we developed thoughts around the concept “Raised Right”

03. THE WORK

The initial work focuses on the product. We talk about how Johnston Mooney & O’Brien has been “Raised Right since 1835”.

The theme was also developed for Video on Demand [featuring the bakers]. ‘Radio’ for the brand has just arrived on the airwaves and the commercial includes a re-working of what is, without doubt, one of the most famous jingles ever created in Ireland.

Print

Social Media