You may have seen our 3Pay campaign for 3 Mobile over the last few weeks.

We were briefed to find a way of talking about the 3Pay offer in a way that would grab the attention of our young audience. The offer itself is simple – when you top up by €10, 3 Mobile will match it, effectively doubling your talk and text.

Which got us thinking – what would you find out if you got to know twice as much about your friends?

That lead us to our outdoor…

That lead us to our outdoor…

…press…

…and radio ads.

Ex & Yer Ma.

We were happy with the results and, with a 22% sales increase in the campaign’s first 3 weeks, the client is happy too.

Now if you’ll excuse me, I’m off to give my toothbrush a thorough clean…

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