Following a competitive pitch, we were delighted to win the Sqeez account in Feb 09. We won with the simple idea that, in order to justify a premium in a competitive landscape littered with own brands and German discounters, we had to remind people just how juicy, delicious and pure Sqeez is.

This TV ad symbolises the simplicity and purity of Sqeez Pure Orange Juice – and there’s an apple one to follow. You might want to go get a hankie to wipe that drool off…

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