We’ve just launched our new TV campaign for 11850 this week, with ‘Elevator’. We have a ‘boy’ and a ‘girl’ version of the ad, each shown from a different perspective and designed to air as a top and tail.

‘Elevator’ is only one (or do you think it should count as two?!) of a suite of four (or perhaps this should be five?!) ad from our new ‘Options’ campaign, which will air consistently from now until the end of December. The brief was to show how 11850, can provide you with the options you need to sort out your life and to do so in an interesting and engaging way. We wanted to move the brand forward, but without losing its sense of identity. So whilst Nifty and Fifty have been given a makeover – it’s out with the comedy moustaches and in with the funky new costumes and haircuts – they’re still very much the lads!

Tara and Fred were the creative brains behind the campaign and the ads were all shot on location in Ireland, produced by Top Films and directed by Paddy Breathnach.

‘Drums’, ‘Fishing’ and ‘Student’ will air over the coming months, but I don’t want to reveal all just yet…watch this space for more!

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