After an absence of nearly 18 months, Anglo Irish Bank have returned to retail product advertising. Consistently top of rate league tables, Anglo felt they didn’t need to follow the herd and shout about their excellent deposit rates. Instead, these adverts focus on a selection of typical Anglo clients, and talk about how their individual needs are met. This is a new Anglo, offering best-in-class saving products to real people.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.