We all know the best things in life are unplanned – our best memories are usually of the times when we acted with spontaneity, when we broke convention and surprised ourselves. lastminute.com embodies this sense of adventure, the brand encourages us to stop over thinking and just “Go for it!”

We developed a visual style that symbolises this sense of escape and created a tactical press and online campiagn for 5 city destinations with hotel and city break offers.  For the press ads we opted for two small size ads on the bottom right hand side of adjacent pages to suggest movement.

So now you can “go for it” for less!

The final part of a Press Ad:

And now a press ad in all its glory in situ…

The 2 parts of our “go for it!” press campaign

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