Our new campaign for Engineers Ireland just launched today. It’s a small but perfectly formed recruitment campaign for the 175 year old professional body that represents engineers in Ireland.  Our insight was that great engineers love solving problems. And so we had one of those light bulb (or engineer) moments. We decided to place our ads next to the Sudoku and Crossword sections in The Irish Times. It is a great example of what can be done on a small budget when you focus.





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