We’re really excited about our new campaign for the launch of West Coast Cooler Citra which broke on Monday. Appearing on outdoor, transport and online, the images, taken by Vogue photographer Paco Peregrín, capture the citrusy refreshment of West Coast Cooler Citra and beautifully reflect the brand’s core values of sparkling sophistication. We think the images are captivating and will stop people in their tracks. Be sure to check out West Coast Cooler Citra at a bar or off-license near you…

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