We recently started working with Nicofresh, and Irish manufacturer of electronic cigarettes and e-liquids.
As e-cigarettes are a healthy alternative to traditional smoking you could say that they take the taboo out of smoking.
We ran with this idea for our launch campaign, as you can see in the 48 Sheet below, which has just gone live in Belfast.
The campaign has launched with this execution. Watch this space for the next executions coming soon.