Print, Web Video
CityJet has one big advantage over its competitors. It flies to London City Airport, 15 minutes from the heart of London City.
We didn’t have the massive media budget that some airlines can clearly call on, so we had to outsmart rather than outspend.
A simple, elegant print campaign including press, outdoor and bus t-sides supported by a radio commercial) that conveyed one simple message:
Land in London (not outside London)
Read it again with a ‘Cockney’ accent. Oh gosh, it’s jolly clever, isn’t it?
Passenger numbers continue to rise on CityJet routes to London. (They are also increasing their aircraft fleet, now, we’re not saying…