TV, Online, Print
Connacht Gold asked us to create a campaign to communicate that their Half Fat Butter – as well as being half fat is also delicious real creamy butter. But there was an issue our research discovered, the consumer expects real butter to be wrapped in foil, whereas Connacht Gold Half Fat Butter comes in a tub.
We created a campaign around the thought ‘You really can have it all’ – all the taste but only half the fat and suggested that Connacht Gold was ‘something you would not expect to find in a tub’.
Pippa O’Connor has been a superb brand ambassador for Connacht Gold. She is a glamorous, modern woman and we figured – who better to deliver the proposition.