Connacht Gold – Half Fat Butter


On street activation, Social media competition, Radio promos

What we did

Connacht Gold half fat butter is delicious – even if we say so ourselves. It tastes like real butter even though it comes in a tub. To get across just how good it tastes we wanted to get into the hands and mouths of as many people as possible. The annual Easter bun eating tradition gave us a perfect excuse. And so The Connacht Gold Hot Cross bun day was born.

Among the activities for the very first Hot Cross Bun Day were on street sampling in Grafton Street, Dublin where over 1,300 Hot Cross buns were handed out. And a social media competition aimed at office workers and run in conjunction with 98FM where the winning offices won a branded box of hot cross buns and a tub of Connacht Gold half fat butter.

What a great way to begin the Easter celebrations.