DIT (Dublin Institute of Technology)


Outdoor, Radio, Digital display, VOD

What we did

Going to college is one of life’s big decisions. There is a lot of competition amongst the colleges, particularly in Dublin, to attract students. There are so many different competing messages it can be confusing.  So we wanted to create a campaign message that would cut through the clutter and stand out from the others.

This is our first campaign for DIT. Our task was to attract students to attend the annual Open Day on December 2nd.  We developed a new brand position – GO DO BE – it is both empowering and a direct call to action. All in three short words.

Go to DIT.
Do the course you want to do.
Be the person you want to be.