MÓR Milk – Connacht Gold


Print and Online

The Challenge

Launch a unique milk product in the Irish market.

The Campaign

Connacht Gold MÓR Milk is the only Irish milk enriched for kids in the marketplace.

It was a great story to tell and defying the old Hollywood adage ‘never work with children or animals’ we launched our advertising campaign with a radio ad that featured a chorus of kids singing the praises of the product.

Radio was supported by outdoor and bus-sides which worked in sync with the brands striking packaging.

MÓR Milk is now firmly established in the chilled cabinets of Irish shops and supermarkets.


Mór Milk 48 Sheet

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