Background
Twice a year, the car market floods with the same predictable noise—every brand shouting, yet all sounding the same. At Bloom,  we don’t chase attention for attention’s sake. We create standout, strategically-driven work that fuels real brand growth. Our latest automotive advertising campaign for car brand Citroën did just that.

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Insight
For Citroën, we found clarity in a single, powerful truth: comfort. While rivals competed over tech specs and torque, we focused on what really matters to drivers: how the journey feels. The Citroën Advanced Comfort Programme wasn’t just a product feature—it was a reason to choose the brand.

 

Strategy
Our challenge? Make people feel the difference.

So, we put Citroën’s comfort promise to the ultimate test against, Ireland’s pothole-ridden roads, Dublin’s most unforgiving speed bumps  and the reality of back pain. If Citroën could smooth out those challenges, it could handle anything.

 

Execution

We didn’t just tell people—we showed them.

The campaign blended:

• Video production and real-world demonstrations

• Precision-targeted social media marketing

• Smart digital strategy based on data insights

• Memorable brand storytelling to elevate comfort as a competitive advantage

As a full-service creative agency, we brought together design, strategy, and media to create a campaign that didn’t just reach people—it resonated with them.

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Results
The outcome? A 123.5% year-on-year increase in consideration—a leading metric for predicting future sales. This wasn’t just an awareness campaign. It delivered a measurable commercial impact, turning comfort from a claim into a category-defining differentiator.

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Conclusion
At Bloom, we help brands grow—not by following the crowd, but by carving out a distinct space in people’s minds and their purchasing decisions. Through data-driven creative campaigns, video storytelling, and integrated marketing strategies, we turn ideas into momentum.

Now that’s what we call a smooth ride to growth.

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