Background

Some campaigns are easy—or at least they seem that way in hindsight. This one was just that. Our client, Zurich, had an exceptional story: They were the consistent winners  of the “Best performing pension” Award at the annual brokers awards -  The investment team at Zurich had won this award every year for the last ten years, bar one - the year of the pandemic. What’s not to like about that? 

 

Insight

The pension sector often communicates in broad, sector-wide terms about why pensions matter. We believed our client needed a sharper message. As a creative agency with expertise in brand strategy, design, and marketing communications, we focused on what made this provider stand out: long-term performance.

 

Strategy

The insight was clear. Zurich had a proven track record of outperforming competitors — year after year. This wasn’t just a campaign message — it was a brand truth. We translated that into a clear proposition: Performance Counts.

 

Execution

Our full-service team, handled all aspects of the campaign design and rollout, including:

• Video production for TV, VOD and digital channels

• Social media marketing across key platforms

• Radio and outdoor advertising

• Targeted digital marketing to capture leads

• Strategic use of data to align creative with high-conversion periods (like pension/tax deadlines)

 

Results

The campaign scored well across brand health metrics and delivered a meaningful uplift in leads and enquiries. By leveraging our strengths in integrated marketing, content creation, and performance-focused design, we helped the brand cut through in a crowded category. Re-affirming their brand codes ensuring consistency while also creating local assets that cut-through to the Irish consumer.

 

Conclusion

At Bloom, we craft performance-driven campaigns that connect brands with people. From design strategy to digital marketing, we help businesses grow through clear messaging and compelling creativity.