
Zurich Home and Car - Protect Your World




Driving Growth for Zurich Insurance
Background
Some campaigns are easy—or at least they seem that way in hindsight. This one was just that. Our client, Zurich, had an exceptional story: They were the consistent winners of the “Best performing pension” Award at the annual brokers awards - The investment team at Zurich had won this award every year for the last ten years, bar one - the year of the pandemic. What’s not to like about that?
Insight
The pension sector often communicates in broad, sector-wide terms about why pensions matter. We believed our client needed a sharper message.
As a Dublin-based creative agency with expertise in brand strategy, design, and marketing communications, we focused on what made this provider stand out: long-term performance.
Strategy
The insight was clear. Zurich had a proven track record of outperforming competitors — year after year. This wasn’t just a campaign message — it was a brand truth.
We translated that into a clear proposition: Performance Counts.
Execution
Our full-service team handled all aspects of the campaign design and rollout, including:
-
Video production for TV, VOD and digital channels
-
Social media marketing across key platforms
-
Radio and outdoor advertising
-
Targeted digital marketing to capture leads
-
Strategic use of data to align creative with high-conversion periods (like pension/tax deadlines)
Results
The campaign scored well across brand health metrics and delivered a meaningful uplift in leads and enquiries.
By leveraging our strengths in integrated marketing, content creation, and performance-focused design, we helped the brand cut through in a crowded category.
Conclusion
At Bloom, a creative agency based in Dublin, we craft performance-driven campaigns that connect brands with people. From design strategy to digital marketing, we help businesses grow through clear messaging and compelling creativity.