The Book Of Same

Misattribution is running rampant through Irish advertising. We call it the Sea of Sameness. Look at the image below. It’s a snapshot of the Irish Solar sector. - Same blue/green gradients. - Same "Save €X" messaging. - Same "Ariel view of a semi-detached house" hero shots. - Just look at those lovely graphic swooshes! When a sector speaks with one voice, you aren't just wasting your budget, you are actively subsidising the market leader. What's the cost of being generic? Res